Our Story

We're a family business built on the premise of feeding delicious food to our kids that is a little bit better for them and the planet.   

 

Yellofruit™ brand Non-Dairy Frozen Banana Dessert from Froba Products was conceived around the dining room table as something that, first and foremost, tasted great and scooped like ice cream.  Andrew and Claire set out to create something a little different, with help from friends, family, colleagues and experts in the industry.

 

Yellofruit™ is a frozen dessert made with a banana-base instead of cream, milk or other dairy ingredients. It's an alternative to traditional dairy ice cream. It's also a tastier alternative to the nut, soy, and coconut based products on the market today. Yellofruit™ is not icy like the 'all fruit' or 'sorbet' desserts on the market, and not chalky or dry like some of the nut-milk alternatives. Instead, Yellofruit™ has a creamy and unique taste, loaded with fruit and flavour.

 

Our three kids each have a favourite flavour and love to ask for it by name, whether that's Monty's Favourite Strawberry™ or Holly's Favourite Mango™ or Eddy's Favourite Chocolate™.

 

As we grow, with your support, we aim to keep the product affordable, delicious, and available everywhere. If you can help with that mission, we want to hear from you!  
 

Our Mission

Our Product Mission moves us to make great food, for its own sake.
To make and sell delicious desserts and other treats with a commitment to incorporating as many natural ingredients from plants as we can and promoting behaviours that respect the Environment and human health.

 

 

Our Business Mission moves us to manage our company for sustainable growth.
To run the company in a sustainable way for profitable growth, expanding opportunities for new development and career growth for our team, and growing value for all our stakeholders.

 

 

Our Social Mission moves us to use our business in ways that support the environment and the humans who live in it.

We see family as a key to our growth and support families of every size and shape that want to support their community.

 

 

Central Mission: To operate Froba Products and our Brands in a way that is aware of the role a business plays in the community from neighbourhood to nation, balancing our Multi-Part Missions of Product, Business and Social Impact.

 

We want to make things better, starting with food.
 

Our Frozen Desserts

Our Yellofruit™ non-dairy frozen banana desserts are delicious.  Grandma's banana bread with chocolate chips is the first thing that comes to mind when you put a mouthful of Eddy's Favourite Chocolate™ in your mouth.  The tart zap of real organic strawberries makes Monty's Favourite Strawberry™ like something you've never tasted.  Smooth, sweet and creamy-- are just some of the adjectives that come to mind when you lick a cone of Holly's Favourite Mango™.  Yellofruit™ is for kids from 1 to 99.     
Our products contain coconut (coconut is actually a fruit but the FDA in the United States treats it as a tree nut as some people may have sensitivities or allergies) so please read the ingredient statement carefully if you have any allergy concerns.
The facility we use processes tree nuts, egg, dairy, wheat, sulphites, and soy. Care is taken to thoroughly clean all equipment in between each product to prevent the carryover of ingredients.

Ingredients: Organic Banana, Filtered Water, Organic Cane Sugar, Organic Coconut Oil, Organic Cocoa,  Organic Pea Protein, 

Manufactured in a Peanut-Free facility that also processes Dairy, Eggs, Wheat, Soy, Sulphites, and Tree Nuts.

Ingredients: Organic Banana, Organic Strawberry, Filtered Water, Organic Cane Sugar, Organic Coconut Oil, Organic Pea Protein, Vitamin C, Organic Madagascar Bourbon Vanilla, Organic Plant-based Colour (Beet)

 

Manufactured in a Peanut-Free facility that also processes Dairy, Eggs, Wheat, Soy, Sulphites, and Tree Nuts.

Ingredients: Organic Banana, Organic Mango, Filtered Water, Organic Cane Sugar, Organic Coconut Oil, Organic Pea Protein, Organic Madagascar Bourbon Vanilla.

Manufactured in a Peanut-Free facility that also processes Dairy, Eggs, Wheat, Soy, Sulphites, and Tree Nuts.

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Our products are Certified Vegan by Vegan.org

Proud Member of the Canadian Health Food Association

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Proud Member of the Plant Based Foods Association

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2019 SIAL Innovation 

TOP 10 FINALIST

© 2020 Froba Products Ltd.   

Trademarks used under License.​

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