Our Story

We're a family business built on the premise of feeding delicious food to our kids that is a little bit better for them and the planet.   

 

Yellofruit™ brand Non-Dairy Frozen Banana Dessert from Froba Products was conceived around the dining room table as something that, first and foremost, tasted great and scooped like ice cream.  Andrew and Claire set out to create something a little different, with help from friends, family, colleagues and experts in the industry.

 

Yellofruit™ is a frozen dessert made with a banana-base instead of cream, milk or other dairy ingredients. It's an alternative to traditional dairy ice cream. It's also a tastier alternative to the nut, soy, and coconut based products on the market today. Yellofruit™ is not icy like the 'all fruit' or 'sorbet' desserts on the market, and not chalky or dry like some of the nut-milk alternatives. Instead, Yellofruit™ has a creamy and unique taste, loaded with fruit and flavour.

 

Our three kids each have a favourite flavour and love to ask for it by name, whether that's Monty's Favourite Strawberry™ or Holly's Favourite Mango™ or Eddy's Favourite Chocolate™.

 

As we grow, with your support, we aim to keep the product affordable, delicious, and available everywhere. If you can help with that mission, we want to hear from you!  
 

Our Mission

Our Product Mission moves us to make great food, for its own sake.
To make and sell delicious desserts and other treats with a commitment to incorporating as many natural ingredients from plants as we can and promoting behaviours that respect the Environment and human health.

 

 

Our Business Mission moves us to manage our company for sustainable growth.
To run the company in a sustainable way for profitable growth, expanding opportunities for new development and career growth for our team, and growing value for all our stakeholders.

 

 

Our Social Mission moves us to use our business in ways that support the environment and the humans who live in it.

We see family as a key to our growth and support families of every size and shape that want to support their community.

 

 

Central Mission: To operate Froba Products and our Brands in a way that is aware of the role a business plays in the community from neighbourhood to nation, balancing our Multi-Part Missions of Product, Business and Social Impact.

 

We want to make things better, starting with food.
 

Our Frozen Desserts

Our Yellofruit™ non-dairy frozen banana desserts are delicious.  Grandma's banana bread with chocolate chips is the first thing that comes to mind when you put a mouthful of Eddy's Favourite Chocolate™ in your mouth.  The tart zap of real organic strawberries makes Monty's Favourite Strawberry™ like something you've never tasted.  Smooth, sweet and creamy-- are just some of the adjectives that come to mind when you lick a cone of Holly's Favourite Mango™.  Yellofruit™ is for kids from 1 to 99.     
Our products contain coconut (coconut is actually a fruit but the FDA in the United States treats it as a tree nut as some people may have sensitivities or allergies) so please read the ingredient statement carefully if you have any allergy concerns.
The facility we use processes tree nuts, egg, dairy, wheat, sulphites, and soy. Care is taken to thoroughly clean all equipment in between each product to prevent the carryover of ingredients.

Ingredients: Organic Banana, Filtered Water, Organic Cane Sugar, Organic Coconut Oil, Organic Cocoa,  Organic Pea Protein, 

Manufactured in a Peanut-Free facility that also processes Dairy, Eggs, Wheat, Soy, Sulphites, and Tree Nuts.

Ingredients: Organic Banana, Organic Strawberry, Filtered Water, Organic Cane Sugar, Organic Coconut Oil, Organic Pea Protein, Vitamin C, Organic Madagascar Bourbon Vanilla, Organic Plant-based Colour (Beet)

 

Manufactured in a Peanut-Free facility that also processes Dairy, Eggs, Wheat, Soy, Sulphites, and Tree Nuts.

Ingredients: Organic Banana, Organic Mango, Filtered Water, Organic Cane Sugar, Organic Coconut Oil, Organic Pea Protein, Organic Madagascar Bourbon Vanilla.

Manufactured in a Peanut-Free facility that also processes Dairy, Eggs, Wheat, Soy, Sulphites, and Tree Nuts.

Frequently Asked...

Is it just bananas?   Nope.  Check out the ingredients above
Is it a Sorbet/Ice Cream/Gelato/etc?  Not really.  Legally it's a 'frozen dessert' but the best way to think about it is 'plant-based ice cream' and that's because all the components of ice cream (fat, sugar, protein, solids, air, ice crystals) are in Yellofruit.  Just no dairy.  It's Certified Vegan.
Is it local?   Nope.  Bananas, Mangoes, Sugar, Cocoa, Coconuts---- not very "North American" although there may be exceptions...  We make the product in Ontario, but the ingredients come from all over the world.  Because that's where they come from.
Why do you add sugar?   To make good ice cream, there's a scientific thing called 'freezing point depression' and to make it happen, you can only use a few things to do it.  Sugar is one of them.  Some Polyols like Erythritol, Xylitol, and others, as well as Salt, Alcohol, and some other things...  We chose to use sugar as the functional ingredient to depress freezing point, but also as our sweetener.  We thought a cleaner label of Organic Cane Sugar was going to be easier to swallow for more people than trying to explain what Xylitol is, how it's made, where it's from, and so on.  
 
But Isn't it sweet enough?  Surprisingly, no.  Sure, everything is subjective, but when you mix Cocoa Powder with things, they don't get sweeter, they get more bitter.   We wanted something that was like ice cream.  Banana has some sugar, but our bananas are turned into puree at 'peak ripeness' not overly ripe when all the starches have turned to sugar and they're good for banana bread.
Why don't you have a vanilla flavour?  Cream has a flavour, but most people think of the absence of flavour in an ice cream to be vanilla.  It's pretty neutral. You add stuff to it to make other flavours.   ---But for us, Yellofruit is a unique recipe and formulation for each flavour.  We don't have a "base" per se, as much as we have a recipe that includes common ingredients (Banana, Sugar, Water, Coconut Oil, Pea Protein) but in different ratios based on what we're making.  The way we usually explain it is like this:  Strawberries are full of water and cocoa powder is super dry.  That means everything has to be adjusted.   So back to Vanilla--- if we made a "Vanilla" flavour, you'd really just taste Banana.  There's so much banana in Yellofruit because it's making up for the solids-not-fat in ice cream, that Banana is dominant.  Now as soon as you add other things, you start to get some unique combinations.
How do I read that weird code on the container?  That weird code is the 'Julian Date' for the production of that batch.  A Julian Date is like if you counted from the beginning of the year.  It's a manufacturing thing, but we couldn't change it, so here's how it works:   08919 is an example.  You take the last two digits, and that's the year:  19 is 2019.    The first three digits are the day of the year, so 089 is about 3 months into the year (the 89th day) so March 30th this year.    So if you see a code like that, you can figure out exactly what day we made that pint.    From there, you just ask yourself, has it been 1 year since that date?  Since Yellofruit is best before 1 year from date of production, you'll know if it's been around longer.  But something to consider--- a week after production, someone in a store could leave a freezer door open and ruin the product in there, and two years from production, a pint could have never left the deep cold storage of our facilities and be perfectly fine--- so if you ever get a pint that you think there's something wrong with--- just let us know.  
When is the #BananaCar coming to my city or town?  The Banana Car has returned to the United States for now.  We're hoping to convince Steve, the car's owner and creator, to return in 2020 or help with our expansion into the US, but for now, we'll just keep in touch and watch his adventures.  
What else do you want to know?   Ask us here:  social@fro.ba
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Our products are Certified Vegan by Vegan.org

Proud Member of the Canadian Health Food Association

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Proud Member of the Plant Based Foods Association

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2019 SIAL Innovation 

TOP 10 FINALIST

© 2019 Froba Products Ltd.   

Trademarks used under License.​

Yellofruit will be available in the USA in 2020

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