Yellofruit to exhibit at SIAL 2019 in Toronto


For Immediate Release

February 4, 2019

Ontario Frozen Dessert Startup is Ready to Exhibit its Non-Dairy Frozen Banana Innovations at SIAL 2019 in Toronto, Canada

Froba Products Ltd. maker of Yellofruit will be showcasing all three new flavours of the Clean-Label product to attendees of one of the largest international food shows.

(Toronto, Ontario, Canada)—Froba Products Ltd., the food company behind the Yellofruit™ non-dairy frozen banana dessert, will be participating as an exhibitor at the coveted SIAL food show in Toronto, which starts on April 30, 2019.

SIAL 2019 is held in Toronto or Montreal every spring and it gives different food-industry companies the opportunity to showcase their newest products, packaging, techniques and equipment—and Yellofruit™ seeks to generate interest for potential investment, retail listings, and strategic international partnerships.

Yellofruit™ was created by entrepreneur Andrew Kinnear and his partner Claire Lysnes, who hoped to develop a product that they would feel good about feeding their three children, and that would be a welcome addition to the Natural Foods freezer in their local grocery store.

Yellofruit™ is a non-dairy frozen banana dessert made from organic and non-GMO ingredients, and manufactured in Canada in a peanut-free facility.

“People love ice cream, especially kids, but there are a lot of people who can't eat traditional ice cream either because of an allergy like peanuts, dairy or other common allergens, or because of other reasons like Kosher, Halal, Non-GMO, and more,” said Andrew Kinnear of Froba Products, who believes that the opportunity Yellofruit™ presents is long overdue in today’s connected and personalized world.

At SIAL 2019, Andrew and Claire plan to present a three flavours of Yellofruit™ that can be evaluated by Venture Capitalists, food investment groups, retailers and major brands that may be interested in capitalizing on the opportunity of this exploding trend.

“Without question, SIAL 2019 is a great opportunity for us,” adds Andrew. “My product development, marketing and management teams (that's me and Claire) will be ready to show the world that ice cream has been improved with the use of bananas. People have never tasted anything like this before."

Froba Products will be exhibiting in Booth #4850 at the Enercare Centre, April 30 - May 2, 2019.

About Froba Products Ltd. Froba Products Ltd. is an Toronto-based food company that develops innovative products in the healthier-for-you natural food space. The company’s focus is currently on Canadian and US expansion of its flagship product line up called Yellofruit™

For more information about the Yellofruit™ product line, please visit www.yellofruit.com.

Media Contact Tanya Dodaro

On Q Communications Phone: +1 416-572-4444 Email: tanya@onQcommunications.com


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