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Yellofruit a FINALIST in SIAL Innovation 2019

For Immediate Release

April 17, 2019

Ontario Frozen Dessert Startup Yellofruit™ Named to SIAL Food Innovation Top 10

SIAL International Food Industry Show Launches April 30 at Enercare Centre, Toronto

(Toronto)—Froba Products Ltd.’s Yellofruit™, a non-dairy frozen banana-based dessert, has been named a Food Innovation Top 10 product finalist in Toronto’s prestigious SIAL international food show, launching April 30 at the Enercare Centre.

Yellofruit™ was cited for its ‘kid friendly’ frozen desserts, made from ‘a continuous freezing process that turns recipes made with all Organic ingredients, into creamy dreamy treats.’ The Gold, Silver and Bronze winners will be announced on the show’s first day.

The Innovation Awards Jury has to think beyond “our personal feelings about the items submitted for evaluation,” said Dana McCauley, SIAL Canada 2019 Innovation Ambassador, “and assess whether they have a clear and solid value proposition for the intended target market.” The selections were based on four criteria: recipes, packaging, manufacturing process and positioning.

“We are overjoyed to be selected for this award and placed in the high-level company of innovative food companies,” said Froba Products president Andrew Kinnear. “The value proposition for our healthy alternative to traditional high calorie dairy ice cream has now been recognized by major food industry executives, and that’s a real vote of confidence.”

Yellofruit™, made without any cream, milk or other dairy ingredients, provides a creamy and unique taste, loaded with fruit and flavour, made from organic and non-GMO ingredients. It’s not icy like conventional 'all fruit' or 'sorbet' desserts, and not chalky or dry like some of the nut-milk or coconut alternatives.’ At SIAL, Yellofruit™ will exhibit three flavours: mango, strawberry and chocolate.

Held in Toronto or Montreal every spring, SIAL 2019 enables food-industry companies to showcase their newest products, packaging, techniques and equipment. At the show, Yellofruit™ seeks to generate interest for potential investment, retail listings, and strategic international partnerships.

Froba Products will be exhibiting in Booth #2145 at the Enercare Centre, April 30 - May 2, 2019.

About Froba Products Ltd. Froba Products Ltd., a Toronto-based food company, develops innovative products in the healthier-for-you natural food space. The company’s focus is currently on Canadian and U.S. expansion of its flagship product line up called Yellofruit™

About SIAL

SIAL Canada is now the only event of its scale in Canada, with more than 1,000 national and international exhibitors from 50 countries hosting over 18,500 buyers from Canada, the U.S., and 60 other countries.

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